Studio O+A Dreams Up Innovative Branding for Adidas

2023 Best of Year Winner for Environmental Branding

A core principle behind Adidas products is “design from the inside out.” The brand took the same approach when expanding its North American head quarters in the Pacific Northwest, which encompasses some 300,000 square feet across several new campus buildings by Lever Architecture in Portland, Oregon. Studio O+A, which won a national design competition for the interiors and environmental graphics, filled the spaces with nods to the company’s iconic style. Highlights include the lobby’s metal mesh panels in Adidas Originals blue, a brightly colored repeating pattern mimicking sneaker soles that contrasts with Lever’s timber staircase, and a gym “slam wall” that sports the company’s familiar logo, making for a fun target.

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PRIMO ORPILLA; LISA BIERINGER; MINDI WEICHMAN; ELIZABETH VEREKER; CHASE LUNT; LAUREN PERICH; SEAN HOUGHTON; ALEX POKAS; LAUREN HARRISON; MARBEL PADILLA; KAYLEN PARKER; CHELSEA HEDRICK; SARAH HOTCHIN.